Roles: Creative Director, Copywriter, Recipe Developer, Food Stylist, Video Producer

Created original health and wellness articles for BJ's first ever digital journal to inspire consumers on how to use BJ's quality grocery ingredients. Concepted and wrote the articles, developed the recipes, storyboarded and directed videos, art directed the spreads and photo shoot. Spreads also appeared in their print journal. Content was shared with BJ's membership and leveraged as acquisition tool in social media.

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