Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
ORTHOVISC / DePuy Synthes, a johnson and johnson company
Roles: Creative Director, Video Script Writer and Producer
The DePuy Companies are part of the Johnson & Johnson family of companies and are global leaders in providing healthcare solutions in orthopedics, spinal care, sports medicine and neurosciences. As President/CEO at Rival, I had the pleasure of partering with DePuy to redesign their ORTHOVISC website targeted at both patients and physicians. ORTHOVISC is a knee injection that gives up to 6 months of relief for chronic knee pain.
I spent a year leading the charge on the redesign from architecture through to managing design team, developing video content and ensuring the site spoke clearly to the 2 core audiences: doctors and patients.