Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
Role: Content Strategy, Blog, Website & Social Media Writing
A.G. Ferrari is an Italian specialty brand based in San Francisco. They recently switched their model from retail stores to distribution through specialty food markets and select supermarkets as well as online sales.
I have been helping strategize and create content that helps establish A.G. Ferrari's new position and authority on quality Italian ingredients and usage as well as overall cooking expertise. I have created a series of ingredient-inspired articles for their website and have written a variety of posts to help promote the content.
Click on images to see full view.