Role: Senior Copywriter/ Content Strategy

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Worked directly with Grass Roots (GR), a cooperative of farmers across the US, as the brand storyteller - communicating the value of regenerative farming to the environment, the animals and the consumer to help consumers make an informed decision about purchasing quality meat from Grass Roots.

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Initiatives:

- Ideating and writing about 15 emails per month to inform and inspire recipients with recipes, tips, sales, new products, partnerships, give-aways.

 

- Creating a Meatlopedia which included descriptions of every cut of meat GR sells - for website descriptions, customer service and internal GR education
 

- Blog ideation and writing incorporating SEO best practices

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- Holigraze Holiday Print Guide with details on prep for holiday cuts (inserted in all shipping boxes)

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- Online advertising and social media (acquisition and retention)

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- Rewrote customer flow to increase conversion and mitigate churn while ensuring tone was on-brand.

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- Edited/animated video ads

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- Pitching and creating partnerships with partner brands and creating campaigns and blog posts to promote giveaways and product collaborations.

 

Grass Roots Farmers' Co-op website: 

https://www.grassrootscoop.com/
 

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