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Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video

how2heroes Video Cooking Website

Roles: Founder, CEO, Creative Director, Copywriter, Producer


I founded how2heroes and my company, Rival, created the soup-to-nuts brand for this first-of-its kind video cooking website which celebrates food, recipes and the people who cook, farm and enjoy food. From brand identity through to site architecture, design and development, production of over 3,000 original videos to weekly e-newsletter design, event marketing, marketing materials social media, the works. We did it all.


The most complex challenge was creating a website that accommodated a growing library of original cooking videos and an increase in traffic as well as a robust back-end that enabled the team to update all site content, including copy, images and videos. What you see today is a site enjoyed by hundreds of thousands each month.


Recognized as a Webby Awards Official Nominee two years in a row.



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