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Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video


Role: Creative Director


Project: Brand Identity, Website


ScoliScore is a DNA spit test developed by DePuy Spine (a division of johnson & johnson) for teen girls to help determine the likelihood of curve progression for those diagnosed with scoliosis. The assignment was to create a brand that was comforting and approachable to patients and their families but also professional for physicians. Scope included brand development (logo, palette,  tone/manner) and website design for patients and doctors. 

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