Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
Role: Creative Director
Project: Brand Identity, Website
ScoliScore is a DNA spit test developed by DePuy Spine (a division of johnson & johnson) for teen girls to help determine the likelihood of curve progression for those diagnosed with scoliosis. The assignment was to create a brand that was comforting and approachable to patients and their families but also professional for physicians. Scope included brand development (logo, palette, tone/manner) and website design for patients and doctors.