LYNNE VIERA

Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video

ScoliScore_Logo
ScoliScore_Logo
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ScoliScore_mood1
ScoliScore_mood1
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Scoliscore_SPLASHPAGE_A_R7
Scoliscore_SPLASHPAGE_A_R7
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Scoliscore_PATIENT_HomeA_R6
Scoliscore_PATIENT_HomeA_R6
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Scoliscore_PROFESSIONAL_HomeA_R6
Scoliscore_PROFESSIONAL_HomeA_R6
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Scoliscore_PROFESSIONAL_LowerLevelA_R6
Scoliscore_PROFESSIONAL_LowerLevelA_R6
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ScoliScore

Role: Creative Director

 

Project: Brand Identity, Website

Objective; 

ScoliScore is a DNA spit test developed by DePuy Spine (a division of johnson & johnson) for teen girls to help determine the likelihood of curve progression for those diagnosed with scoliosis. The assignment was to create a brand that was comforting and approachable to patients and their families but also professional for physicians. Scope included brand development (logo, palette,  tone/manner) and website design for patients and doctors.