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Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
Ice Cream Truck Treats Microsite
Safeway Digital AOR
Role: Creative Director, Client Relationship Lead, Copywriter, Blogger
At Rival, we had the pleasure of partnering with Safeway as their digital agency for 5 years..What's best about our long-term agency/client relationship is that we are able to optimize our learning each and every time we work on a different program, campaign, website, etc. Challenging ourselves to top "the control" and finding new and better ways to engage customers was a thrill for us. We completed dozens of campaigns for Safeway which included robust websites with inspiring recipes and projects, value-added games (grilling, build your own gingerbread man) and hundreds of banner campaigns.
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