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Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
Wayfair On Air
Role: Creative Producer & Writer
Helped launch new Wayfair video content venture called Wayfair on Air. Wrote and produced original video content for their app to help showcase curated content via a variety of engaging hosts. Created over 100 pitches for 3 hosts - 1 celebrity chef, Danny Boome, and 2 social media influencers. Curated products to support episode themes and talent style, directed talent and reviewed/approved content for launch in the Wayfair app.
View episodes on the Wayfair app (iOS only at this time).
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