Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
Roles: Creative Director, Content Strategist & Producer, Copywriter, Recipe Developer, Food Stylist, Video Director & Producer
Partnered with client to develop a brand from scratch - name, identity, website, social channels, content, photo shoots.
Breaking Matzo was created to build a community for Jewish people looking for inspiration - recipes, DIY projects, articles on home holidays such as Passover, Hanukkah and Succot.
The positive response to the brand has been overwhelming. The brand has clearly filled a niche in the digital space. Engagement on social posts and with the original content we have developed has grown astronomically.
Click on website screenshot to visit live website or click here.