Roles: Creative Director, Content Strategist & Producer, Copywriter, Recipe Developer, Food Stylist, Video Director & Producer, Photographer

 

Partnered with client to develop a brand from scratch - name, identity, website, social channels, content, photo shoots.

 

Breaking Matzo was created to build a community for Jewish people looking for inspiration - recipes, DIY projects, articles on home holidays such as Passover, Hanukkah and Succot. 

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The positive response to the brand has been overwhelming. The brand has clearly filled a niche in the digital space. Engagement on social posts and with the original content we have developed has grown astronomically. 

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In 2020, we published a cookbook, "Magical, Meaningful, Memorable,"  bringing the digital platform to print. The book won 2020 International Cookbook awards from the NIEA (National Indie Excellence Awards).

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Click on website screenshot to visit live website or click here.