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LYNNE VIERA

Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video

ORTHOVISC ADS

Role: Creative Director / Copywriter

 

Project: 

ORTHOVISC is a knee injection that can provide up to 6 months of relief for those with chronic knee pain.

Objective; 

Create ads targeted at active people over 50 with chronic knee pain. Ads ran on the PGA website as well as sports sections of digital news outlets such as Boston.com

The ad with the golf glove was a rich media ad where the golfer keeps dropping the ball (which can be tough on someone with knee issues) and the user can try and grab it with their mouse to get it in the hole.