Creative Director, Copywriter, Content Creator, NYC
storytelling, branding, content, ad/marketing, social, video
American Heart Association / Go Red for Women
Roles: Creative Director, Director, Producer
The American Heart Association partners with the GO RED campaign to raise awareness of heart disease to women. As part of this program, they wanted to provide resources online and at their annual event to educate women on how to stay healthy. I worked with them to create this heart healthy cooking video series with celebrity chef Jody Adams. The content was promoted and distributed via the social media channels of the American Heart Association, Go Red, Chef Jody Adams and my how2heroes cooking channel brand.